esquirelogo

After 40 years in the Industry, Esquire Machines – a construction equipment manufacturing company, felt the need of revamping their identity. The aim was to convey the organisation’s prowess as an international player in its field. With bold, uppercase and robust fonts, the new brand identity was created keeping in mind the company’s attributes, values, purpose, strengths, and passions. The core philosophy at Esquire is ‘Don’t Accept Defects, Don’t Produce Defects & Don’t Sell Defects’. This lead us to craft the tagline ‘Reliability. Built In.’ that was incorporated as a part of the identity.

CORPORATE IDENTITY

Brand_Manual A
Brand_Manual C

Brand_Manual B

STATIONERY

01-(2)
2
Mug
ID-Card1

BROCHURE

05
03

LEAFLET

Leaflet
Catalogue

STANDEE

Banner-&-Standee-B
Banner-&-Standee-A

POSTER

Esquire-Swacch-Bhaarat-Abhiyaan-Poster_003
EM_Square-Foot-Farming_002-(1)
Poster-3
Poster-2

DESK CALENDAR

Desk-Calendar-A
Desk-Calendar-C

PRINT AD

EM_Magazine-Advt

esqprintad


EM_Magazine-Advt1

Magazine-Advt_1
Magazine-Advt

DEALER BOARD BRANDING

Dealer-board-branding-1

Dealer-board-branding-2

ID CARD


ID-Card

SPACE DESIGN

Internal-Braniding-D
Internal-Branding-A
Esquirespace2
Esquirespance

WEBSITE


Esquire-Machines