Vishnu Opticals is an eyewear brand that has been in business for several decades. Their outdated identity caused the brand to face a huge disconnect with its target audience – the youth, especially its full name. Our core thought ‘It’s fun to be in Glasses’ became the new tagline to rive home the fact that glasses were now a fashion accessory. The initials of the name became the new short and crisp brand name VO with the fonts styled to depict a fashion magazine. The use of pastel shades and bright hues gave the brand young energy and made it more youth-centric.