Big Brand Challenge Aadicura - Rebirth of a Legacy Aadicura is unlike any project we’ve ever handled. For a change, we had, not one or two, but a full list of 22 specialists that were on the path to create [...]

Big Brand Challenge Pizzawala’s - A brand truly made differently Starting as Curry On Crust with a single store in Canton, Pizzawala’s has come a long way and performed well among the native American audience. But almost a year and [...]

United Way of Baroda is an NGO and its annual fund-raising event, United Way Garba Mahotsav or Uway is a beloved Intellectual Brand Property in Baroda. All Barodians, and Gujaratis in the country and NRGs eagerly wait for this event every year. They are true fans of United Way. This religious celebration of 9 days has been happening for more than 25 years and at the center stage is Shri Atul Purohit (known as King of Garba). Atul Kaka is an artist who has a great fan following on the internet, moreover been his Garba melodies are available on ITunes as well.

As the Rann Utsav is attracting more and more eyeballs of tourists outside Gujarat, the crowd it was attracting was a family crowd and majorly tourists of 40+ age group. Attracting & Increasing the audience of the age group of 25-45 was the major challenge. Another challenge was to communicate that there is something for each type of audience at Rann Utsav.